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As everyone is back in school and things are in full swing, we all know the need for reliable vehicles, whether you're a parent in the Memphis area dropping off kids to school, or a student at one of the colleges and universities who needs a reliable ride to get to class and around the city. Luckily, Toyota offers several models that are standouts to help you navigate hectic school day schedules and other routines.

Buying your first car is an exciting milestone, but it can also feel overwhelming. As a first-time driver, you want a vehicle that is reliable, safe, and affordable. 

The 2026 model year brings exciting updates across the Toyota vehicle lineup. From the popular Camry sedan to the rugged Tundra pickup, Toyota's cars, trucks, SUVs, and minivans gain new features, fresh styling and expanded hybrid and electric options for 2026. For Memphis, TN area car shoppers looking to upgrade their ride, the new model year offers appealing choices in every vehicle category.

When shopping for a used vehicle, one of the biggest decisions is choosing the right body style for your needs and preferences. 

Welcome to Principle Toyota in Memphis, your premier destination for finding the perfect new Toyota vehicle in the Collierville, TN area. 

The Toyota Corolla has long been a popular vehicle, and it has many iterations. Available in several unique models to suit your needs and preferences. 

As the Toyota SUV lineup continues to expand, exciting options await drivers from Collierville, TN. The new Toyota Crown Signia delivers an exceptional blend of refined performance, premium amenities, and advanced technology. Get to know some of the top features of the Toyota Crown Signia before getting seated in this new SUV at Principle Toyota in Memphis.

Get ready to elevate your driving experience with the 2025 Toyota Land Cruiser, now available at Principle Toyota in Memphis. This iconic SUV has undergone a remarkable evolution, combining legendary capability with cutting-edge technology and refined luxury. Whether you're navigating the city streets of Collierville, TN, or embarking on an off-road adventure, the Land Cruiser is ready to take you there in style.

When it comes to midsize pickup trucks, the Toyota Tacoma consistently stands out as a top choice.

As a proud Toyota Tundra owner, you've invested in a truck renowned for its impressive capabilities and lasting durability.