About Principle Toyota in Memphis, TN
Committed to the Principle Promise
Putting you first is our guiding principle at Principle Toyota and it's why we have so many loyal customers here in the Memphis area and in our surrounding communities. We're proud to represent the Toyota brand, with a longstanding reputation for reliability that we work hard to emulate in every encounter we have with you.
People
Great people are the foundation of our dealership. We treat customers and each other with respect, positivity, and genuine care, because a team that looks out for one another naturally looks out for you.
Service
Unparalleled service means staying ahead of problems, not reacting to them. Our team collaborates across every department to serve Memphis Toyota customers with a proactive, selfless approach.
Integrity
Integrity drives every recommendation we make. We speak honestly, keep our commitments, and never let outside pressure shape the guidance we give you or each other.
Excellence
Excellence is a daily habit, not a one-time achievement. We hold ourselves to high standards, adapt quickly, and push for continuous improvement in how we serve Memphis and Olive Branch drivers.
Enthusiasm
Enthusiasm fuels everything we do, on the job and off. We bring energy, openness to new ideas, and a willingness to go the extra mile for every customer who walks through our doors.
You'll see our principles in action every time you visit us
We constantly keep the Principle Promise in mind so you can feel it as a vital part of doing business with us. We are committed to providing you with a personalized experience and that includes keeping our promises. We operate with a high level of integrity by providing you with maximum savings opportunities and transparent pricing. We keep your budget in mind and make sure you drive home with a new or pre-owned car that lives up to your expectations.
Respect and a Family Atmosphere
At Principle Toyota, we treat every customer like family. As a new Toyota dealer serving Memphis and Cordova, TN, we take time to listen and understand your transportation needs before recommending options, so you leave with a vehicle that actually fits your life.
A Stress-Free, Pressure-Free Shopping Environment
We run a no-pressure dealership. Our experienced Memphis staff gets to know your goals first, then walks you through your financing options with clear answers and transparent pricing, whether you're buying, ordering parts, or scheduling service.
Exceptional Value, Without Wasting Your Time
Toyota's reputation for value starts with the lineup; we back it up with honest, up-front pricing on every new Toyota, used vehicle, and service visit. For our Tennessee, Mississippi, and Arkansas customers, that means no overpricing, minimal paperwork, and fast answers, so buying or servicing your Toyota fits your schedule, not the other way around. Check our current specials to see today's savings.
We Take the Risk So You Don't Have To
Buy with confidence: new and used vehicle purchases include a three-day exchange policy (under 200 miles, some exclusions apply for Value Direct Program vehicles). Every repair at our service and parts department is backed by a one-year or 12,000-mile warranty. Ask our team for full details on either policy.
Excellence in Every Department
From sales to financing to service, our Memphis Toyota team is committed to getting it right the first time, and to hearing from you when we don't. Learn more about the Principle Promise and the standards of honesty, integrity, and value behind it, or read our customer reviews to see it in action.
What Our Recent Customers Say
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Principle Toyota in Memphis
7370 Winchester Road
Memphis, TN 38125
- Sales: 901-522-6382