About Us: Principle Toyota in Memphis, Committed to the Principle Promise

Putting you first is our guiding principle at Principle Toyota and it's why we have so many loyal customers here in the Memphis area and in our surrounding communities. We're proud to represent the Toyota brand, with a longstanding reputation for reliability that we work hard to emulate in every encounter we have with you. We're dedicated to providing an unparalleled level of service and that's what we believe separates us from other dealerships.

You'll see our principles in action every time you visit us

We constantly keep the Principle Promise in mind so you can feel it as a vital part of doing business with us. We are committed to providing you with a personalized experience and that includes keeping our promises. We operate with a high level of integrity by providing you with maximum savings opportunities and transparent pricing. We keep your budget in mind and make sure you drive home with a new or pre-owned car that lives up to your expectations.

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Pre-Owned Inventory

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Service Department

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Parts Department

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Key components of the Principle Promise: Respect and a family atmosphere

At Principle Toyota in Memphis, we believe strongly in family values and that starts with treating you like a member of the family. We are a new Toyota dealer near Cordova TN and we make sure that you enjoy a supportive experience every time you visit us. That's why we take time to listen and treat every customer with respect so we can get to know your transportation needs. That enables us offer the best options possible for every driver who walks in the door.

A stress-free, pressure-free shopping environment

Because we always seek to live by the Golden Rule, we've created a pressure-free environment so our Memphis customers can buy and sell cars, order parts and get their vehicle serviced on their own terms. By getting to know you and your objectives, we can help guide you to the best possible purchasing decisions. Our customers are well-informed by our experienced staff so you can make the best decision for you and your family. As we offer Toyota products and services near Cordova TN, we strive to always answer your questions clearly so you have a fully transparent buying experience.

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Exceptional Customer Service

We are committed to providing amazing customer experiences.

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We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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We Deliver Exceptional Value and We Value Your Time

Toyota is known for being one of the most high-value brands in the automotive industry. We enhance that value by never overpricing our cars, parts or services. We'll make sure you get the best deals and up-front pricing from your local Memphis Toyota dealer. In addition, we know that our Tennessee, Mississippi and Arkansas customers all have busy lives. We offer alternative transportation and delivery services, answer phone calls promptly and reduce paperwork to make the most of your valuable time.

We Take the Risk so You Don't Have To

To help you feel as comfortable as possible in buying a car, truck, SUV or a minivan from us, we give you a three-day vehicle exchange policy. It applies to cars that are purchased within three days that have less than 200 miles after your purchase except for vehicles bought through our Value Direct Program. When you continue doing business with us for your service, parts and body shop needs, every repair comes with a one-year parts or 12,000-mile warranty. Ask us for complete details.

You Can Count On Us for Excellence in Every Department

Our mission is to provide you with the best shopping, financing, service and ownership experience of your life. Every member of our staff is committed to performing at the highest level and we welcome your feedback so we can continue to do our very best for you. Find out more about the Principle Promise and the qualities of honesty, integrity and value that we deliver every business day at Principle Toyota in Memphis TN.

What Our Recent Customers Say

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  1. Principle Toyota in Memphis

    7370 Winchester Road
    Memphis, TN 38125

    • Sales: 901-522-6382
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Get in Touch

  • Contact our Sales Department at: 901-522-6382
  • Monday8:30AM - 7:00PM
  • Tuesday8:30AM - 7:00PM
  • Wednesday8:30AM - 7:00PM
  • Thursday8:30AM - 7:00PM
  • Friday8:30AM - 7:00PM
  • Saturday8:30AM - 6:00PM
  • SundayClosed