About Us - Principle Toyota in Memphis & Our Principle Promise

Learn All About Our Memphis Toyota Dealership & Our Guiding Principles

No Memphis Toyota dealership puts you first like Principle Toyota. Our guiding principles make sure all customers from Memphis and beyond are treated with respect while receiving unparalleled service.

Through the Principle Promise, everyone who walks into our Memphis Toyota dealership can expect a personalized experience with all their driving needs fulfilled to the letter. Through savings opportunities and transparent pricing, we make sure no budget is compromised for important driving demands.

Principle Toyota in Memphis works to earn your trust at every mile throughout the ownership journey. Learn all about Principle Toyota and how we're Driven by Principle.

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What Memphis Customers Can Expect from the Principle Promise

Respect & a Family Atmosphere

At Principle Toyota, we believe it's an honor to guide Memphis motorists through their ownership journey. Expect to be treated like family. We care about delivering an enjoyable driving experience around Memphis. That's why we treat all customers with respect and get to know their driving desires. By evaluating needs, we're able to provide the best options for every driver and their Toyota.

Pressure-Free Environment at Principle Toyota

Principle Toyota's pressure-free environment lets Memphis customers buy and sell cars, order parts, and service their vehicle on their own terms. Just like our guiding principles lead us forward, we guide customers with helpful options, but we never dictate a sale or service. All customers are well-informed by our experienced staff before they have to make any crucial driving decision. Have questions? Our experts can answer them with confidence!

Exceptional Value

Why buy from Principle Toyota? We offer exceptional value and never overprice cars, parts, and services. Get the best deals and upfront pricing and your local Memphis Toyota dealer.

We Value Your Time

We realize that our customers from Tennessee, Mississippi, and Arkansas all lead busy lives. Principle Toyota is prompt and promises no delays, helping customers continue about their day uninterrupted. From alternative transportation and delivery service to prompt answers on phone calls and less paperwork, we create convenient ways to save time. Online appointment scheduling for an array of services gets you in our doors when it's most convenient for you!

Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

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Exceptional Customer Service

We are committed to providing amazing customer experiences.

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We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

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No Risk for Memphis Car Shoppers

Car shopping can come with headaches and uncertainties, but Principle Toyota takes the stress away by providing helpful reassurance programs. Memphis shoppers can take advantage of our three-day exchange policy when buying a car through our Value Direct Program. They can also expect the same reliable service every time they hand over the keys to their Toyota for maintenance and repairs.

Guiding Principles That Lay the Foundation for First-Class Customer Service in Memphis

1. Great People Make Principle Toyota a Top Choice

  • Our staff is thoughtful and respectful.
  • Our professionals are dedicated to Memphis drivers, their coworkers, and their daily tasks.
  • Principle Toyota works to create a positive environment where everyone feels comfortable and at home.
  • Because we care about each other, it's natural to care for every Memphis driver who walks in our doors.

2. Unparalleled Service Is Our Main Mission in Memphis

  • Through selfless conduct and striving to have a servant's heart, we're able to provide unparalleled service compared to other Memphis car dealerships.
  • We're proactive in our work to prevent issues from occurring.
  • By collaborating with associates, we're able to serve customers as a team and fulfill needs faster and easier.

3. All Decisions Guided by Personal & Organizational Integrity

  • Pressure is never used to influence our automotive guidance.
  • Because we value integrity, the professionals at Principle Toyota in Memphis speak the truth - even when it's unpopular.
  • We honor all commitments, keep each other accountable, and uphold high moral standards.

4. Excellence Is a Habit for Our Memphis Toyota Experts

  • We desire to be the best and do so by adapting in a constantly changing environment.
  • We have a burning desire to learn and continue improving.
  • We set our colleagues up for success and prioritize deliverables to meet the high expectations of Memphis customers.

5. Unmatched Enthusiasm

  • The energy at our Memphis Toyota dealership is contagious, drawing customers to us. They want the unique automotive experience we deliver in southeast Memphis.
  • We go the extra mile for Memphis customers and always do what's right.
  • We're always open to new ideas for a better customer service experience.

Contact Us for Assistance with Any Pressing Driving Need

Need help? Ready to visit Principle Toyota in Memphis and witness second-to-none customer service? Contact us ahead of your visit so we can provide the best experience. We offer Adaptive Driving Devices for Memphis customers with disabilities who want to test drive a new Toyota or used vehicle. Reach us during our store hours Monday through Saturday. We're eager to help!

  1. Principle Toyota in Memphis

    7370 Winchester Road
    Memphis, TN 38125

    • Sales: (877) 217-4003
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Get in Touch

  • Contact our Sales Department at: (877) 217-4003
  • Monday8:30AM - 7:00PM
  • Tuesday8:30AM - 7:00PM
  • Wednesday8:30AM - 7:00PM
  • Thursday8:30AM - 7:00PM
  • Friday8:30AM - 7:00PM
  • Saturday8:30AM - 6:00PM
  • SundayClosed