Guiding Principles

1. Our business starts with great people.
  • We are dedicated to our customers, to our work, and to each other.
  • We encourage an environment of positivity in everything we do.
  • We are respectful of each others time and beliefs.
  • We are thoughtful in our behaviors.
  • We assume positive intent and give each other the benefit of the doubt.
  • We celebrate our differences and value the experiences each person brings to the team.
  • We understand things go wrong and mistakes are made.  We focus on the issue, not the blame.
  • We care about each other, so caring for the customer comes naturally.
2.  Our goal is to provide unparalleled service to our customers, associates, and vendors.
  • We are proactive in our work.  We aim to prevent fires instead of having to put them out.
  • We collaborate with our associates to serve our customers as a team.
  • We strive to have a servant's heart, and to be selfless in our conduct.
3.  Personal and organizational integrity guide our decisions and actions.
  • We never allow pressure to influence our guidance to customers or fellow associates.
  • We speak the truth, even when it is unpopular.
  • We are accountable to each other to do what is right.
  • We keep our commitments.
4.  Defining excellence is what we do.  "Excellence, then, is not an act but a habit." ~Aristotle
  • We desire to be the best.
  • We adapt in a constantly changing environment.
  • We have a burning need to learn.
  • We look inward in an effort to improve ourselves every day.
  • We make our colleagues better.  We set each other up for success.
  •  We do not work in silos.  We get better results working across organizational lines.
  • We are self-critical and seek continuous improvement in everything we do.
  • We prioritize our work and deliverables in order to meet high yet reasonable expectations.
5.  We have as much enthusiasm for our work as we do in our life.
  • We are energetic, and our energy draws people to us.
  • We aim to have fun every day.  If it's not fun, we find a way to make it so.
  • We are always willing to go above and beyond to do what's necessary, and what's right.
  • We are open to new ideas and ways of thinking.


Principle Toyota in Memphis

7370 Winchester Road
Directions Memphis, TN 38125

  • Sales: 901-522-6382
  • Service: 901-522-6373
  • Parts: 901-522-6372


  • Monday 8:30AM - 7:00PM
  • Tuesday 8:30AM - 7:00PM
  • Wednesday 8:30AM - 7:00PM
  • Thursday 8:30AM - 7:00PM
  • Friday 8:30AM - 7:00PM
  • Saturday 8:30AM - 6:00PM
  • Sunday Closed