Built for Mid-South Drivers, Based in Memphis, TN
A dealership built to handle sales, financing, and service under one roof makes life easier for busy drivers, and that's the goal here at Principle Toyota. Located in Memphis, Tennessee, we serve shoppers throughout Shelby County and into DeSoto County, Mississippi. Whether someone needs a dependable commuter car or a truck built for weekend hauling, our team works through the details until the right fit is found. Buyers can browse the full new inventory online before ever stepping onto the lot, then bring questions to our sales team in person.
What Brings Drivers to Principle Toyota
What draws people to Principle Toyota usually comes down to how we operate day to day. Our team follows five documented Guiding Principles covering people, service, integrity, excellence, and enthusiasm, and that framework shapes every interaction here. We also stand behind our Principle Promise, a commitment separate from the sales process itself, and we've built a reputation for paying more on trade-ins than a lot of dealers nearby. Those details add up for shoppers weighing their options.
New Toyota Models and Pre-Owned Options for Shelby County Drivers
Principle Toyota carries a full range of new Toyota models, including the RAV4, Highlander, and Camry, along with a wide selection of pre-owned vehicles. Shoppers looking for extra assurance in a used purchase often turn to our Toyota Certified used vehicles, which go through a defined inspection process before being listed for sale. Anyone wanting to narrow things down early can start with the RAV4 lineup or move through other models until something fits. New inventory changes often, so what's available today may look different next month.
Financing a Vehicle Across the Mid-South
Financing a vehicle at Principle Toyota starts with an honest look at what you're working with, which is why many customers begin by choosing to value their trade before anything else happens. From there, our finance team walks through what makes sense based on how someone drives and how long they plan to keep the vehicle. Getting the process moving doesn't require an in-person visit either, since anyone can apply for financing from home. We keep the conversation straightforward from the first question to the last signature.
Showroom Hours
- Monday8:30am-7pm
- Tuesday8:30am-7pm
- Wednesday8:30am-7pm
- Thursday8:30am-7pm
- Friday8:30am-7pm
- Saturday8:30am-6pm
- SundayClosed
The Service Department DeSoto County Toyota Owners Rely On
Our service department is staffed by factory-trained technicians who work on Toyota vehicles every day, using genuine parts for everything from oil changes to brake work and tire rotations. Customers can schedule service online at whatever time works for their week, without waiting on hold. New Toyota buyers are also covered under ToyotaCare, which handles scheduled maintenance for a set period after purchase. Whether a vehicle was bought here or somewhere else, our technicians treat every appointment the same way.
The Communities Behind Principle Toyota
Principle Toyota serves Memphis and the rest of Shelby County, along with nearby Germantown. Just across the state line, DeSoto County communities like Olive Branch and Southaven send plenty of customers our way too. Some make the trip as part of a regular commute, while others plan their visit around a weekend when they have more time to look through options. Whether it's a short drive across town or a longer one from Mississippi, our team treats every visit the same way.