Welcome to Principle Toyota in Memphis, your premier destination for finding the perfect new Toyota vehicle in the Collierville, TN area. Our dealership is proud to offer a huge selection of the latest Toyota models, from dependable sedans to rugged trucks and versatile SUVs. With many new Toyota specials available, now is a great time to find your dream car at an unbeatable value.

When you visit our conveniently located dealership in Memphis, TN, you'll be impressed by the extensive inventory of new Toyotas we have in stock. Whether you're in the market for a reliable commuter car, a spacious family vehicle, or a capable pickup truck, we have the right Toyota to suit your needs and budget. Our knowledgeable sales team is here to help you explore your options, compare models, and find the best fit.

Discover the Rugged Toyota Tacoma

For drivers who need a truck that works as hard as they do, the Toyota Tacoma is a top pick. This midsize pickup boasts impressive capabilities, with an available V6 engine and towing capacity of up to 6,800 pounds when properly equipped. It's also trail-ready, with an available TRD Off-Road Package that adds features like Multi-terrain Select and Crawl Control. Inside the cabin, you'll find comfort and convenience with available leather-trimmed seating and the intuitive Entune Audio system.

See Why the Toyota RAV4 is Popular Among All Drivers

The Toyota RAV4 compact SUV continues to win over drivers with its ideal blend of versatility, efficiency, and style. It offers ample cargo room, with up to 69.8 cubic feet of space with the rear seats folded. An available 8-way power-adjustable driver's seat with memory function lets you find your ideal position. The RAV4 is also great for families, with standard Toyota Safety Sense P including Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, and Dynamic Radar Cruise Control.

Tow and Haul More in a New Toyota Tundra Truck

Need a full-size pickup that's up for any job? Check out the Toyota Tundra. With an available i-FORCE 5.7-liter V8 engine that produces 381 horsepower and 401 pound-feet of torque, the Tundra has enormous capability. Properly equipped, it can tow up to 10,200 pounds. Inside the spacious CrewMax cab, you'll find available premium leather-trimmed and heated front bucket seats, dual-zone automatic climate control, and a power vertical sliding rear window. The Tundra is built to handle the toughest demands in comfort.

Get to Know the Fuel-Friendly and Stylish Toyota Corolla

For a compact car that's a joy to drive and own, the Toyota Corolla is a perennial favorite. The Corolla impresses with its fuel-sipping efficiency, achieving an EPA-estimated 40 mpg highway in certain trims with the 1.8-liter four-cylinder engine. Its sporty exterior turns heads with its aggressive front fascia and available 17-inch alloy wheels. The Corolla is also smart, with standard Toyota Safety Sense P and available Entune Audio Plus with Connected Navigation App.

Why Buy a New Toyota in Memphis, TN

When you buy a new Toyota from Principle Toyota in Memphis, you can feel confident you're making a great decision. Toyota vehicles are renowned for their reliability, retaining their value year after year. Our dealership is committed to providing an outstanding customer experience from the moment you arrive. We offer competitive financing options and lease deals to make driving home in your new Toyota even more affordable.

Memphis, TN is a wonderful place to own a Toyota, with its rich culture, delicious cuisine, and exciting attractions. From cruising down Beale Street in your Corolla to tailgating at the Liberty Bowl Memorial Stadium in your Tundra, you'll love exploring the city in your stylish, dependable Toyota. Our dealership is just a short drive away for Collierville, TN, residents looking for a great deal on a new car.

Visit Principle Toyota in Memphis to Find Your New Toyota Today

Ready to experience the quality, performance, and value of a new Toyota for yourself? We invite you to visit Principle Toyota in Memphis to browse our selection and take a test drive. Our friendly team is standing by to answer your questions, go over specs and features in detail, and help you find the best Toyota lease or financing offer. Don't miss our new Toyota specials – stop by today and drive home in the Toyota you've been dreaming of!