Principle Toyota in Memphis

Where quality meets affordability

Serving the greater Memphis area

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    Get More for Your Trade

    Principle pays more for your trade, guaranteed. Value your current vehicle in minutes and sell or trade it in.

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    Financing and Leasing, Simplified

    Our finance team helps you compare APR and lease offers, then customize your deal before you visit.

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    Why choose us?

    Exceptional Customer Service

    Trade-In Appraisal

    Online Purchase

    Investment in the Community

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    What Our Recent Customers Say

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    Shop Online From Start to Finish

    Buy a new or used Toyota in Memphis on your own schedule. Calculate monthly payments, value your trade-in, and apply for financing, all online and all from home. Principle Toyota makes it simple to handle as much, or as little, of the car buying process digitally before you ever visit our Memphis showroom.

    Toyota Service You Can Count On

    Need maintenance or repair? Schedule Toyota service online in minutes: tell us about your vehicle, choose your services, and pick a time that works, all before you leave home. Our Memphis service center handles everything from routine oil changes to ToyotaCare-covered maintenance, using genuine Toyota parts backed by trained technicians. Check our service and parts specials before you book to save on your visit.

    Discover How Our Memphis Toyota Dealership Is Driven by Principle

    At Principle Toyota, five guiding principles, people, service, integrity, excellence, and enthusiasm, shape every new Toyota sale, used car purchase, and service appointment in Memphis. It's not a slogan on a wall: it's how our team treats every driver who walks through the door.

    We're not finished until we hand Memphis and Olive Branch customers the keys to their next Toyota, structure a payment plan that fits their budget, complete a service repair, order the right parts, or pay them a fair price for their trade.

    More drivers across Memphis, Germantown, and Southaven trust Principle Toyota for sales, service, and parts. See why for yourself: browse our new Toyota inventory or pre-owned inventory, visit us on Winchester Road, or read more about our guiding principles.

    1. Principle Toyota in Memphis

      7370 Winchester Road
      Memphis, TN 38125

      • Sales: 901-522-6382
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    Get in Touch

    • Contact our Sales Department at: 901-522-6382
    • Monday8:30AM - 7:00PM
    • Tuesday8:30AM - 7:00PM
    • Wednesday8:30AM - 7:00PM
    • Thursday8:30AM - 7:00PM
    • Friday8:30AM - 7:00PM
    • Saturday8:30AM - 6:00PM
    • SundayClosed