Welcome to Principle Toyota in Memphis

Featured specials and events

At home or in-store,
we're here for you

Video Walkaround
Video Walkaround
Test Drive at Home
Test Drive at Home
Home Delivery
Home Delivery
Maintenance Pick-up
Maintenance Pick-up
Purchase Online
Purchase Online

Why choose us

Money Back Guarantee

Exceptional Customer Service

Trade-In Appraisal

Online Purchase

Welcome to Principle Toyota in Memphis

Discover How Our Memphis Toyota Dealership Is Driven by Principle

Our core principles continue to pave the way for Memphis drivers, whether they're buying a car or servicing a vehicle. Through a vast array of resources, helpful Toyota experts, and a core set of principles, car shopping and auto maintenance in Memphis becomes easier and more affordable.

At Principle Toyota, you'll discover how we are Driven by Principle in everything that we do. Our mission isn't complete until we hand Olive Branch customers the keys to their dream car, design a payment plan, service their Toyota, order parts, or help sell their car.

More Memphis motorists are putting their faith in Principle Toyota for all their automotive needs. Learn why by visiting your local Toyota dealer in southeast Memphis along the Bill Morris Parkway or by reading about our five guiding principles.

Find an Affordable Used Car or New Toyota in Memphis

There's a new Toyota truck, car, or SUV that can match any Memphis driving lifestyle. Our new inventory features the latest Toyota models from the popular Toyota Prius to the large and sophisticated Toyota Sequoia.

Redefine Tennessee explorations up and down the Mississippi River with a new Toyota 4Runner SUV. Other Olive Branch families will prefer fitting their loved ones in a new Toyota Highlander or Toyota RAV4. Commuting to Memphis is easy and efficient with a new Toyota Corolla or Toyota Camry sedan. Tow around Southwest Tennessee with ease or power through tasks at a Memphis construction site with a new Toyota Tundra or Toyota Tacoma truck. There's tons of variety in our new Toyota inventory!

Used cars are a smart option for Olive Branch shoppers who want to put their budget first. They can explore pre-owned trucks, cars, and SUVs in our used inventory, which features high-quality models with affordable price tags.

Custom Order a New Toyota Truck, Car or SUV in Memphis

Some Memphis motorists want a Toyota that delivers a more personalized driving experience. They can contact our Memphis Toyota dealership to custom order any new Toyota truck, car, or SUV. Personalize any new Toyota while choosing features, colors, options, and a trim level. Customize a new Toyota with the help of our Memphis sales experts. A custom order comes at no additional cost and reserves the new Toyota for Memphis shoppers.

Finance Your Dream Car in Memphis with Our Experts Who Provide Great Low Rates & Toyota Lease Deals

The Principle Toyota finance center works with a network of Memphis financial institutions and helps Olive Branch customers design a personalized payment plan. No budget situation is too tough for our financial gurus to plan for. These helpful financial associates also work with any credit score that Tri-State area customers have. Principle Toyota promises to provide the lowest interest rates that Memphis shoppers are eligible to receive. Our online finance application can jumpstart the credit pre-approval process!

Our Toyota finance center can apply incentives to your new Toyota or used vehicle purchase. Explore finance specials, new Toyota lease deals, and additional incentives for eligible vehicles. Then see how the special offers on new Toyota vehicles can lower your monthly payment. Buy or lease a new Toyota in Memphis for great low rates!

Ready to sell your car in Memphis? The Principle Toyota appraisal team at our finance center can help sell your car for cash or trade-in and trade up with a fair assessment. Value your trade online with Principle Toyota today!

Service Your Toyota in Memphis for Affordable Auto Repairs & Order OEM Parts

Principle Toyota's service center pushes Memphis motorists forward in the miles ahead with quality auto repairs. Get certified Toyota service for your Toyota Tundra, Toyota 4Runner, Toyota RAV4, Toyota Camry, or any other vehicle. Our Toyota-certified technicians use advanced diagnostics and authentic OEM parts to repair your Toyota and return it in like-new condition. Don't forget to order genuine Toyota parts and accessories from our fully stocked Toyota parts center in Memphis!

There are several Toyota service options in Memphis, as we have the ability to perform oil changes, brake repairs, battery service, new tire installations, tire maintenance, and rigorous repairs. No maintenance team in Memphis is more trustworthy than the factory-trained technicians at Principle Toyota, where we are grounded on principle.

Thanks to rotating service coupons, Olive Branch drivers can save money on Toyota repairs and auto maintenance. These Toyota service specials change monthly to help cover repair costs for driving issues that may be plaguing your Toyota. Repair your Toyota in Memphis today by scheduling service online. Principle Toyota takes great care of all Memphis drivers during their Toyota ownership journey.

  1. Principle Toyota in Memphis

    7370 Winchester Road
    Memphis, TN 38125

    • Sales: (877) 217-4003
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Get in touch

  • Contact our Sales Department at: (877) 217-4003
  • Monday8:30AM - 7:00PM
  • Tuesday8:30AM - 7:00PM
  • Wednesday8:30AM - 7:00PM
  • Thursday8:30AM - 7:00PM
  • Friday8:30AM - 7:00PM
  • Saturday8:30AM - 6:00PM
  • SundayClosed