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The holiday season is here, and that means it's time to save big on a new Toyota at Principle Toyota in Memphis. Our Black Friday and Cyber Monday specials make it easier than ever to get behind the wheel of the Toyota you've been eyeing. Whether you're in Memphis, TN, Germantown, TN, or beyond, now is a great time to upgrade your ride for less.

As the autumn leaves begin to change colors and the weather turns cooler, it's the ideal time to consider upgrading your ride to a fuel-efficient, eco-friendly Toyota hybrid. At Principle Toyota in Memphis, located conveniently at 7370 Winchester Road in Memphis, TN, we have an excellent selection of stylish, reliable hybrid models to help you save at the pump while reducing your carbon footprint. From the sleek and modern Prius to the spacious and versatile Highlander Hybrid, there's a Toyota hybrid to suit your next fall road trip.

As everyone is back in school and things are in full swing, we all know the need for reliable vehicles, whether you're a parent in the Memphis area dropping off kids to school, or a student at one of the colleges and universities who needs a reliable ride to get to class and around the city. Luckily, Toyota offers several models that are standouts to help you navigate hectic school day schedules and other routines.

Buying your first car is an exciting milestone, but it can also feel overwhelming. As a first-time driver, you want a vehicle that is reliable, safe, and affordable. 

The 2026 model year brings exciting updates across the Toyota vehicle lineup. From the popular Camry sedan to the rugged Tundra pickup, Toyota's cars, trucks, SUVs, and minivans gain new features, fresh styling and expanded hybrid and electric options for 2026. For Memphis, TN area car shoppers looking to upgrade their ride, the new model year offers appealing choices in every vehicle category.

If you're considering a new Toyota SUV in Memphis TN, the Toyota RAV4 and Toyota 4Runner are both excellent choices. But which one is right for you? Here at Principle Toyota in Memphis, we can help you understand the key differences between these popular new Toyota SUVs so you can make an informed decision. Browse through this information to as you set out to find the right Toyota SUV for your needs.

When shopping for a used vehicle, one of the biggest decisions is choosing the right body style for your needs and preferences. 

Welcome to Principle Toyota in Memphis, your premier destination for finding the perfect new Toyota vehicle in the Collierville, TN area. 

The Toyota Corolla has long been a popular vehicle, and it has many iterations. Available in several unique models to suit your needs and preferences. 

As the Toyota SUV lineup continues to expand, exciting options await drivers from Collierville, TN. The new Toyota Crown Signia delivers an exceptional blend of refined performance, premium amenities, and advanced technology. Get to know some of the top features of the Toyota Crown Signia before getting seated in this new SUV at Principle Toyota in Memphis.