Principle Promise

We Take The Risk - Not You.

As a member of our community, we want you to be comfortable with choosing Principle Auto. We understand purchasing a vehicle is a big decision, so to reduce any concerns, we provide a three-day vehicle exchange policy. Our vehicle exchange policy is for cars purchased within three days with less than 200 miles after your purchase except for vehicles purchased through our Value Direct Program. And when you continue servicing with us for your parts, service and body shop needs, every repair comes with a minimum of a one-year parts or 12,000 miles warranty*.

We Respect You and the Opportunity to Serve You with Unparalleled Service.

To us, you are much more than just a customer. You and your vehicle are an extension of our family, and we will treat you as a member of our family. We offer a personalized experience to ensure that you feel valued and at ease with us. You can count on straightforward communication to evaluate your needs and help you figure out the best options for you and your vehicle. 

We Value Your Time.

It is important to us that you can get going with the rest of your day without any unnecessary delays, which is why our knowledgeable and highly trained associates will get you in and out quickly. We offer alternative transportation to get you where you need to go. We also offer a pickup and delivery service to make things as convenient as possible for you. Calls get answered in two or fewer rings, oil changes take an hour or less, and our well-stocked inventory of factory parts means less waiting for you. We do our best to meet your time expectations, and once you have selected your vehicle, you can purchase your car in an hour or less. Our innovative technology cuts down on paperwork, and our online purchasing and online service scheduling tools are available to accommodate your schedule, not the other way around.

We Deliver Exceptional Value.

We are passionate about what we do, and we believe that translates to an exceptional experience for our guests. Our goal is to be easy to do business with, as we always follow through on what we promise. We work to keep you well informed before making any crucial decisions, and we welcome your questions and are ready to answer them in a pressure-free environment. We continually train our master technicians for each of our brands to handle whatever concerns may present themselves. Through a combination of exceptional value and our dedication to providing world-class service, we always aim to provide our customers with a great experience.

*See Store for Details.