Shop New Toyota Cars, Trucks & SUVs in Memphis, TN







ADVERTISED PRICE on all NEW and USED vehicles excludes tax, tag, registration, title, and dealer installed accessories. ADVERTISED PRICE on all NEW and USED vehicles includes a $849 dealer document preparation charge. Dealer installed accessories on all NEW vehicles totaling $1,995 include Principle Connect (IKON 7-year Vehicle Locator and Theft Recovery), PermaPlate 5-year Paint and Interior Protection Package, Window Tint (XPel Prime CS with Lifetime Warranty on Defects), and Wheel Locks. Not all incentives shown are available to all buyers. All discounted prices include all dealer discounts and all Manufacturer Rebates, if applicable. Manufacturer rebates may include Toyota Financial Services subvention cash and require financing through Toyota Financial Services with approved credit. Not all buyers will qualify. Non-Subvention cash Manufacturer Rebates cannot be combined with any special APR's that are offered. All prices CAN BE COMBINED with Toyota Financial Services College Graduate or Active-Duty Military rebate on applicable vehicles when buyer meets eligibility requirements. Two programs are exclusive of each other and cannot be combined. See dealer for complete details. While every reasonable effort is made to ensure the accuracy of this information, the dealership is NOT responsible for any errors or omissions contained on these pages. It is the CUSTOMER'S sole responsibility to verify the accuracy of the prices, options, equipment, and overall condition of the vehicle. Please verify any information in question with a representative from PRINCIPLE TOYOTA IN MEMPHIS. ADA Test Drive Policy: If you require a disability accommodation for a test drive, please make an appointment in advance so we can install a hand control on any vehicle in which you have an interest. If you need a different accommodation, please let us know.

Shop New 2026 and 2027 Toyota Vehicles Near Southaven, MS

Right now our lot has a mix you don't always see: 2026 Toyotas still coming in strong and 2027 models rolling off the truck as they're released. If you're driving over from Southaven, that means more trims and colors to actually compare in person instead of picking from a website. Sedans, SUVs, trucks, hybrids, it's all here side by side. Some folks want the newest tech in a 2027, others are happy grabbing a well-equipped 2026 before those start thinning out. Either way works.

Which 2026 or 2027 Toyota Fits How You Actually Drive?

If you're commuting into Olive Branch every day, the RAV4 with its hybrid option and standard all-wheel drive tends to win people over fast. Got a family that needs three rows? The Highlander seats up to eight and doesn't feel cramped on longer trips. We're starting to see 2027 Tacomas land on the lot too, and the towing capability is still a big draw for anyone hauling a trailer or boat on weekends. And if you just want something efficient for daily highway miles, the Camry still does that job well.

Financing a New Toyota, Whether It's a 2026 or 2027

Lease or buy usually comes down to how many miles you put on a car each year and whether you like swapping vehicles every few years or keeping one for the long run. Neither model year changes that math much. You can apply for financing before you even come in, and if you've got a trade sitting in your driveway, go ahead and get a trade-in value first so you know where you stand.

Why Folks Keep Coming Back to Principle Toyota

We built our whole operation around five things: people, service, integrity, excellence, and enthusiasm. It's not just something on a wall, it's how we train staff to treat customers, including drivers making the trip in from Germantown. We also stand behind our Principle Promise, and we've made it a point to pay more for trade-ins instead of lowballing folks who walk in with a car to sell. If you want to know more about who's actually running things here, check out our team. And once you've got your new Toyota, our service center will keep it running right for years to come. Stop by whenever works for you.

Frequently Asked Questions About Our New Toyota Models for Sale in Memphis


Are both 2026 and 2027 Toyota models available right now?

Yes, we've got 2026 Toyota models still on the lot along with new 2027 models arriving regularly, so you've got more trims and configurations to look at than usual.

Which new Toyota models offer strong towing capability?

Both the 2027 Tacoma and the 2026 Tundra offer strong towing capability for their class, which makes either a solid pick for hauling a trailer or boat.

Is all-wheel drive available on new Toyota models?

All-wheel drive is available on several models in our lineup, including the RAV4, Highlander, and Corolla Cross, which helps a lot during wet or icy weather.

What warranty coverage comes with a new Toyota?

Every new Toyota comes with factory warranty coverage plus ToyotaCare, which covers scheduled maintenance for a set period after you drive off the lot.

Should I wait for a 2027 Toyota or buy a 2026 model now?

You don't really have to choose, since both model years are sitting on our lot together. A 2026 is a proven, well-priced option, and a 2027 brings the newest updates. Feel free to reach out to us if you want help comparing them.

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  1. Principle Toyota in Memphis

    7370 Winchester Road
    Memphis, TN 38125

    • Sales: 901-522-6382
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Get in Touch

  • Contact our Sales Department at: 901-522-6382
  • Monday8:30AM - 7:00PM
  • Tuesday8:30AM - 7:00PM
  • Wednesday8:30AM - 7:00PM
  • Thursday8:30AM - 7:00PM
  • Friday8:30AM - 7:00PM
  • Saturday8:30AM - 6:00PM
  • SundayClosed