Welcome to Principle Toyota, your Local Toyota Dealer Serving Memphis and the surrounding areas.

Not only will you find Toyota models at our dealership, serving the greater Memphis, Germantown, Collierville areas, you'll also find a friendly and accommodating staff eager to assist you.

We're here to help you no matter what it is you’re looking for - be it a car service appointment, help picking out the right part for your Toyota, or a test drive in a new or pre-owned vehicle.

If your heart is set on a new Toyota, then we have you covered. Check out our selection of affordable Toyota models at your conveinence; when something pops out at you, we'll set you up for a little joyride (i.e. test drive). Singing along to the radio, while optional, is certainly recommended for the full experience.