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7370 Winchester Road Memphis, TN 38125 (877) 217-4003
7370 Winchester Road, Memphis, TN 38125
Sales: (877) 217-4003 | Service: (888) 936-0101
Parts: (855) 215-4497

The New 2021 Toyota RAV4 Prime

Electrified Powertrain

Feel the power

Feel the power

RAV4 Prime is our most powerful RAV4 yet, with an impressive 302 combined net horsepower. Its 5.7-second 0-60 time means that this SUV is quick, too. The advanced gas/electric powertrain provides the response you crave, giving you the power you want, when you want it.

AWD

AWD

A smarter way to get the power to the ground. The standard All-Wheel Drive (AWD) system is able to accurately shift power across all four drive wheels, helping to ensure RAV4 Prime maintains optimal traction and breathtaking performance, no matter the weather.

Fun to drive

Fun to drive

Wide-open roads. Sweeping bends. Thrilling corners. RAV4 Prime gives you the agility you crave, while still delivering a smooth, comfortable ride.

An electrified drive

An electrified drive

City trips. Road trips. No problem. When fully charged, RAV4 Prime has an EPA-estimated 42 miles of EV-only driving. And with its ability to seamlessly switch between hybrid and EV modes, it's easy to keep the excitement going with an EPA-estimated 94 MPGe.

Hybrid battery warranty

Hybrid battery warranty

Peace of mind for the long road ahead. From the 2020 model year forward, every Toyota Hybrid Battery Warranty provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.

Comfort and Convenience

Premium front seats

Premium front seats

RAV4 Prime's front seats feature standard multi-stage heating to help keep the driver and front passenger feeling comfortable every day of the year. And with the driver's seat offering 8-way power adjustment and lumbar support, and an all-new available power-adjustable front passenger seat, it's easy to find that perfect seating position.

Digital rearview mirror

Digital rearview mirror

A high-res view at the flip of a switch. RAV4 Prime's camera-based digital rearview mirror uses a camera mounted up high inside the rear window for a wider field of vision—letting you see more of what's behind you. Integrated HomeLink® universal transceiver buttons provide easy access to your garage door and more.

 Ambient lighting

Ambient lighting

When the lights go down outside, available ambient cabin lighting helps set the right mood inside.

Multimedia and Technology

A smarter connection

A smarter connection

Pairing your smartphone to RAV4 Prime allows you to bring a familiar interface along for the ride and have its features conveniently within arm's reach.

9-in. multimedia display

9-In. multimedia display

Turn up the convenience with a touch of RAV4 Prime's available 9-in. multimedia display. With Apple CarPlay® integration, it's the smarter, safer and more fun way to use your iPhone® in the car. For compatible Android™ devices, Android Auto™ gives you access to all your favorite music, apps and more, right in front of you. Also, with Amazon Alexa compatibility, you can easily use your voice to access thousands of the same features and skills you use at home. Add SiriusXM® with a 3-month All Access trial subscription and you'll always be up for the drive.

Premium audio

Premium audio

The perfect driving soundtrack, taken to the next level. RAV4 Prime's available JBL® audio system uses 800 watts of total power to drive 11 speakers in nine locations, including front horn tweeters and a rear-mounted subwoofer.

Qi-compatible wireless charging

Qi-Compatible wireless charging

The available Qi-compatible wireless charging pad is conveniently located right under the climate controls.

Exterior

Unique front end

Unique front end

Tough looks come standard. The unique front end of RAV4 Prime features a uniquely painted grille, a sculpted front chin spoiler and more to remind all why this ride perfectly puts the "sport" back in "SUV."

Two-tone paint

Two-Tone paint

RAV4 Prime XSE is available with a dramatic two-tone exterior design, further elevating the style of this dynamic-looking SUV.

19-in. wheels

19-In. wheels

RAV4 Prime XSE's 19-in. alloy wheels provide a dramatic flare and show off this SUV's sporty side.

Vertical LED lights

Vertical LED lights

Exclusive to RAV4 Prime XSE, these vertical LED accent lights amplify the front end's stylish good looks.

Interior

Paddle shifters

Paddle shifters

Go ahead, take control. Available steering wheel-mounted paddle shifters put RAV4 Prime's power directly into your hands for more control, and more thrills, every time you take hold of the wheel.

Premium seats

Premium seats

RAV4 Prime's front seats are sculpted with spirited driving in mind, offering supportive side bolstering to help hold you in place. In RAV4 Prime XSE, each seat is wrapped in premium SofTex®-trimmed materials for maximum style and comfort.

Panoramic glass roof

Panoramic glass roof

Expand everyone's view. The available panoramic glass roof gives all passengers a front-row view of the wide-open sky.

Premium leather trim

Premium leather trim

A true treat for the driver. RAV4 Prime's steering wheel and shift knob are wrapped in soft leather and feature red contrast stitching for an authentically sporty look.

7-in. Multi-Information Display

7-In. Multi-Information Display

The 7-in. color Multi-Information Display (MID) presents safety info, alerts and more—all at a glance so you can keep your eyes on the road. And when equipped with available navigation, this display also provides turn-by-turn directions.

Toyota Safety Sense 2.0

Pre-Collision System with Pedestrian Detection

Pre-Collision System with Pedestrian Detection

The Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle or a pedestrian in certain situations. Using both a camera and radar, PCS w/PD can provide an audio/visual alert to warn you of a possible collision under certain circumstances. If you don't react, the system is designed to automatically brake.

Full-Speed Range Dynamic Radar Cruise Control

Full-Speed Range Dynamic Radar Cruise Control

Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) lets you drive at a preset speed. The system is designed to function between 0-110 mph and uses vehicle-to-vehicle distance control, helping maintain a preset distance from the vehicle ahead of you.

Lane Departure Alert with Steering Assist

Lane Departure Alert with Steering Assist

By detecting visible white/yellow lane markings or the road's edge at speeds above 32 mph, Lane Departure Alert with Steering Assist (LDA w/SA) is designed to issue an audio/visual alert if an inadvertent lane departure is detected. If the driver does not take corrective action, the Steering Assist function is designed to provide gentle corrective steering.

Automatic High Beams

Automatic High Beams

The Automatic High Beams (AHB) safety system is designed to help you see more clearly at night at speeds above 25 mph. The AHB system can detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggles between high and low beams accordingly.

Lane Tracing Assist

Lane Tracing Assist

When Full-Speed Range Dynamic Radar Cruise Control (DRCC) is enabled and lane markers are detectable, Lane Tracing Assist (LTA) uses the lines on the road and/or preceding vehicles to help keep the vehicle centered in its lane.

Road Sign Assist

Road Sign Assist

Using an intelligent camera, Road Sign Assist (RSA) is designed to detect speed limit signs, stop signs, Do Not Enter signs and yield signs, and display them on the Multi-Information Display (MID).

Safety Features

Front and Rear Parking Assist with Automated Braking

Front and Rear Parking Assist with Automated Braking

Available Front and Rear Parking Assist with Automated Braking (PA w/AB) audibly and visually warns you when it detects stationary objects or vehicles approaching from the rear. If the system determines there may be contact with a detected obstacle or vehicle, it will reduce engine power and/or apply the brakes.

Blind Spot Monitor with Rear Cross-Traffic Alert

Blind Spot Monitor with Rear Cross-Traffic Alert

Available Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) is designed to help look out for your safety. The Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters RAV4 Prime's blind spot on either side of the vehicle. And when you're in Reverse, the Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.

Eight airbags

Eight airbags

RAV4 Prime comes standard with a driver and front passenger Advanced Airbag System, with driver and front passenger seat-mounted side airbags, driver knee airbag, front passenger seat-cushion airbag, in addition to front and rear side curtain airbags. Eight airbags total—all focused on your safety.

Star Safety System™

Star Safety System™

Smart tech helps keep you safe. This standard comprehensive suite of six advanced safety features is designed to help keep you out of harm's way. The system includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST).

No cost maintenance plan and Roadside Assistance

No cost maintenance plan and Roadside Assistance

Every new Toyota comes with ToyotaCare, a maintenance plan that covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first and 24-hour Roadside Assistance for 2 years, unlimited mileage.

New 2021 Toyota RAV4 Prime - Gallery

2021 RAV4 Prime - Available Model Trims

Product information may feature optional equipment and accessories. Please see Principle Toyota for specific product availability.

Source: New 2021 Toyota RAV4 Prime