• Toyota
  • Scion

7370 Winchester Road
Directions Memphis, TN 38125

  • Sales: (877) 217-4003
  • Service: (888) 936-0101
  • Parts: (855) 215-4497

About our Memphis Toyota Dealership

About Our Memphis New Toyota Dealership, Serving Germantown, Olive Branch, Cordova & Southaven

Principle Toyota, formerly Performance Toyota, has been selling Toyota vehicles in the Tennessee area for over 25 years. Principle Toyota is a family-owned and operated dealership whose mission is to treat you like family. We pride ourselves on our customer service and dedicated employees and this is why our sales and service teams are some of the most knowledgeable in the country. Principle Toyota currently is the recipient of the prestigious Toyota President's Award, which is given for outstanding operations and customer satisfaction. Our goal is to make every customer our friend and exceed your expectations everyday. We proudly serve the areas of Olive Branch, Southaven and beyond.

Principle Toyota provides many different services to help satisfy all your automotive needs. Our Memphis Toyota service Department has over 80 years of experience with Master Technicians and uses genuine Toyota parts. Schedule an appointment with our easy online service scheduling. We offer a convenient Toyota Rent-A-Car Service for our customers and the general public. If you are in need of a quick oil change, we offer an Express Lube. We also have an on-site Toyota car loan & lease department ready to finance your new or used car purchase.

We currently have a large selection of new Toyota, certified and used cars in Memphis. Our New vehicle line-up includes the Camry, Corolla, RAV4, Tundra and Highlander. Our goal is to help you find the vehicle that best suits you. If we don't have the vehicle, we often times can locate it for you. Our Pre-Owned department is filled with a great mix of Certified Toyota Vehicles and other makes.

Our customers are our first priority. Interested in learning more about Principle Toyota and our commitment to putting you first? Please, give us a call or swing by our showroom at 7370 Winchester Rd. Memphis TN, Tennessee. We're happy to answer any questions you might have and hope to have the opportunity to meet you soon.


Learn More About Principle Toyota. Proudly Serving Drivers Like You, from Memphis to Olive Branch MS, Collierville and Bartlett, And Everywhere in Between


If you're in the market for a new or used car, you've come to the right place. The staff at Principle Toyota is committed to helping you find the right vehicle for your needs. What's more, they're also  dedicated to helping you maintain it long after you drive it home for the first time.

So where do we begin? Most like to take a look at the latest Toyota models to hit our showroom, including the Toyota Camry, Corolla, RAV4, Avalon and Sienna.

Those looking to keep some of that hard-earned money in their pockets, meanwhile, like to consider our lineup used cars as well.

Of course, whether you choose new or used, Principle Toyota staffs a team of expert auto finance specialists who can help you find the right loan or lease for your needs. From start to finish, we're by your side to make the buying process as easy as possible.

And after you've purchased your next vehicle, Principle Toyota doesn't go anywhere. Instead, we continue to support you with an onsite service department, which operates using only certified Toyota parts - a combination that's sure to result in many worry-free miles in your vehicle's future.

Whatever your automotive needs may be, Principle Toyota is here to serve you. Located at 7370 Winchester Road in Memphis, Tennessee, we're a quick drive away from the surrounding Olive Branch MS, Collierville and Bartlett areas. Come see what we can do for you today.


Principle Toyota

7370 Winchester Road
Directions Memphis, TN 38125

  • Sales: (877) 217-4003
  • Service: (888) 936-0101


  • Monday 8:30 AM - 8:00 PM
  • Tuesday 8:30 AM - 8:00 PM
  • Wednesday 8:30 AM - 8:00 PM
  • Thursday 8:30 AM - 8:00 PM
  • Friday 8:30 AM - 8:00 PM
  • Saturday 8:30 AM - 8:00 PM
  • Sunday Closed
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