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Directions Memphis, TN 38125

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Autotrader Names Their 5 Reasons to Buy a 2017 Toyota Corolla

Corolla may well be the best-selling nameplate in the history of automotive--at least, that's what Toyota says.

The Corolla has been around for fifty years, and it's been leading the pack in Memphis, Olive Branch, Collierville, and Bartlett for all five of those decades. Hear from Autotrader to see their top five reasons to buy or lease one of these amazing compact cars.

Edgy, Sharper Look

Toyota isn't usually known for its…

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Why the 2017 Toyota Tundra's Resale Value Makes it a Great Buy Now

In a recent study by ALG, it was found that the average 2017 Toyota Tundra pickup truck will retain about 61% of its value after the first 36 months of its life. That's compared to just 55% for its next-closest competitor (F-150) and 53% and even as low as 48% for its next-closest rivals (the Silverado 1500 and the Ram 1500, respectively).

And if value is important to you, you'll want to think long and hard before choosing any of the Tundra's competitors.

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The 2017 Toyota Camry is the Full Package

602 × 413?

Next time you're out on the roads of Memphis, take a look around and see how many Camry sedans you can see.

If you saw more than a handful, it's not a coincidence: the Toyota Camry is one of the most popular cars in Tennessee, and hundreds of shoppers every year in places like Olive Branch, Collierville, and Bartlett choose this sedan as their perfect daily driver.

Take a look at the new 2017 model today at Principle Toyota.

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The Efficient, Stylish Toyota Camry is a Staple of American Family Cars


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While the classic midsize family car may not be the most exciting vehicle ever to hit the roads of Memphis, Olive Branch MS, Collierville, and Bartlett TN, it fulfills a wide variety of purposes--and the new 2017 Toyota Camry quite possibly does it the best.

The stylish and tech-savvy Camry has only been getting better over the years, with design boosts and re-engineered technology added seemingly year over year. 

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What Gives the 2017 Toyota RAV4 SUV its "Sport"?

S.U.V. = Sport Utility Vehicle.

At least, that's what it used to mean in the olden days of truck-based SUVs with hefty chassis and rugged powertrains. But today, the term SUV is used a bit more loosely, and crossovers like the 2017 Toyota RAV4 offer a lot more comfort and convenience features inside than their predecessors.

But a little bit of plush comfort doesn’t mean that a sport utility vehicle can't be utilitarian--and a whole lot sporty.

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Convenience and Comfort Features in the New 2017 Toyota RAV4


When you buy a crossover, you want something that can do it all: traverse mountain trails, run errands downtown, tackle weekend adventures, and still keep you happy and comfortable while you do it.

The 2017 Toyota RAV4 checks all of the boxes, with a huge range of new standard and available features on models for sale in Memphis, Olive Branch MS, Collierville, and Bartlett TN.

One of the coolest features, we think, is Toyota’s Foot-Activated Power Liftgate, which you can learn about in the video below:

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Qi Wireless Charging is a Top 2017 Toyota Camry Feature for Tech Lovers


The new 2017 Toyota Camry is packed with fun, smart, and intuitive new features that make it a great buy for anyone looking for a well-equipped midsize sedan.

But one feature that's been particularly helpful for drivers in Memphis, Olive Branch MS, Collierville, and Bartlett TN who are always on the run? Qi Wireless Charging. Simply place your compatible smartphone onto the charging station, located conveniently near the center console, press a button, and your phone will automatically start charging.

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Toyota Sienna Ices the Competition in Winter Driving Test

There are a lot of factors to consider before making a final decision about any car, but it seems like there are even more variables when you begin looking at minivans. There are really three minivans sold in the U.S. that are constantly fighting it out for the top spot: the Chrysler Town&Country, the Honda Odyssey, and our very own Toyota Sienna.

Now that we all have the internet at our fingertips, anybody…

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Principle Toyota Continues to Expect Great things from the 2015 Camry

What can we say about the Toyota Camry that critics haven't been saying for the past three decades? This small, efficient, and cost-friendly car continues to impress drivers all over the Memphis area, and we want more of you to visit us and test drive one.

The Toyota Camry was just refinished for the 2015 model year, and we love the results. The Camry has some very sporty looks on the exterior as well…

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