• Toyota
  • Scion

7370 Winchester Road
Directions Memphis, TN 38125

  • Sales: (877) 217-4003
  • Service: (888) 936-0101
  • Parts: (855) 215-4497


Discover Luxury and Class in the New 2018 Toyota Avalon

Choosing a luxurious sedan doesn't mean you have to spend top dollar. Here at our Memphis, TN Toyota dealership serving Olive Branch, Collierville and Bartlett, we have a few options that have the features and designs you want, but without commanding a high price. The new 2018 Toyota Avalon does come at a higher price than other new models here, but for what you get, it's considerably more affordable than other luxury sedans. Press play for some details, then visit us in Memphis today to get started.

read more

Edmunds Takes a Fast Look at the 2017 Toyota Avalon

If you've been considering a new premium full-size sedan, you won't find a better value than the new 2017 Toyota Avalon, available now in the Memphis, Olive Branch, Collierville, and Bartlett area.

One of the biggest downfalls of luxury sedans is their inability to hold value, and their unfortunate habit of seemingly lasting only as long as your loan payments do before they start exhibiting major problems. The 2017 Avalon avoids both of those concerns; the Toyota brand boasts the best reputation for reliability, durability, and longevity on the market.

read more
Categories: ,

Autotrader Names Their 5 Reasons to Buy a 2017 Toyota Corolla

Corolla may well be the best-selling nameplate in the history of automotive--at least, that's what Toyota says.

The Corolla has been around for fifty years, and it's been leading the pack in Memphis, Olive Branch, Collierville, and Bartlett for all five of those decades. Hear from Autotrader to see their top five reasons to buy or lease one of these amazing compact cars.

Edgy, Sharper Look

Toyota isn't usually known for its…

read more
Categories: ,

Why the 2017 Toyota Tundra's Resale Value Makes it a Great Buy Now

In a recent study by ALG, it was found that the average 2017 Toyota Tundra pickup truck will retain about 61% of its value after the first 36 months of its life. That's compared to just 55% for its next-closest competitor (F-150) and 53% and even as low as 48% for its next-closest rivals (the Silverado 1500 and the Ram 1500, respectively).

And if value is important to you, you'll want to think long and hard before choosing any of the Tundra's competitors.

read more
Categories: ,

The 2017 Toyota Camry is the Full Package

602 × 413?

Next time you're out on the roads of Memphis, take a look around and see how many Camry sedans you can see.

If you saw more than a handful, it's not a coincidence: the Toyota Camry is one of the most popular cars in Tennessee, and hundreds of shoppers every year in places like Olive Branch, Collierville, and Bartlett choose this sedan as their perfect daily driver.

Take a look at the new 2017 model today at Principle Toyota.

read more
Categories: ,

The Efficient, Stylish Toyota Camry is a Staple of American Family Cars


A post shared by toyotausa (@toyotausa) on

While the classic midsize family car may not be the most exciting vehicle ever to hit the roads of Memphis, Olive Branch MS, Collierville, and Bartlett TN, it fulfills a wide variety of purposes--and the new 2017 Toyota Camry quite possibly does it the best.

The stylish and tech-savvy Camry has only been getting better over the years, with design boosts and re-engineered technology added seemingly year over year. 

read more
Categories: ,

What Gives the 2017 Toyota RAV4 SUV its "Sport"?

S.U.V. = Sport Utility Vehicle.

At least, that's what it used to mean in the olden days of truck-based SUVs with hefty chassis and rugged powertrains. But today, the term SUV is used a bit more loosely, and crossovers like the 2017 Toyota RAV4 offer a lot more comfort and convenience features inside than their predecessors.

But a little bit of plush comfort doesn’t mean that a sport utility vehicle can't be utilitarian--and a whole lot sporty.

read more
Categories: ,

Convenience and Comfort Features in the New 2017 Toyota RAV4


When you buy a crossover, you want something that can do it all: traverse mountain trails, run errands downtown, tackle weekend adventures, and still keep you happy and comfortable while you do it.

The 2017 Toyota RAV4 checks all of the boxes, with a huge range of new standard and available features on models for sale in Memphis, Olive Branch MS, Collierville, and Bartlett TN.

One of the coolest features, we think, is Toyota’s Foot-Activated Power Liftgate, which you can learn about in the video below:

read more
Categories: ,

Qi Wireless Charging is a Top 2017 Toyota Camry Feature for Tech Lovers


The new 2017 Toyota Camry is packed with fun, smart, and intuitive new features that make it a great buy for anyone looking for a well-equipped midsize sedan.

But one feature that's been particularly helpful for drivers in Memphis, Olive Branch MS, Collierville, and Bartlett TN who are always on the run? Qi Wireless Charging. Simply place your compatible smartphone onto the charging station, located conveniently near the center console, press a button, and your phone will automatically start charging.

read more
Categories: ,
  • AdChoices