• Toyota
  • Scion

7370 Winchester Road
Memphis, TN 38125

  • Sales: (877) 217-4003
  • Service: (888) 936-0101


Model Lineup

  • 4Runner
  • Sequoia
  • Highlander
  • Highlander Hybrid
  • Land Cruiser
  • RAV4
  • FJ Cruiser
  • RAV4 EV
  • Camry
  • Camry Hybrid
  • Corolla
  • Avalon
  • Avalon Hybrid
  • Tacoma
  • Tundra
  • Sienna
  • Prius v
  • Starting at: $33,510
    MPG: 22 Hwy | 17 City
  • Starting at: $44,965
    MPG: 17 Hwy | 13 City
  • Starting at: $29,765
    MPG: 25 Hwy | 18 City
  • Starting at: $47,850
    MPG: 28 Hwy | 27 City
  • Starting at: $80,155
    MPG: 18 Hwy | 13 City
  • Starting at: $23,680
    MPG: 31 Hwy | 22 City
  • Starting at: $27,680
    MPG: 20 Hwy | 15 City
  • Starting at: $49,800
    MPG: 74 Hwy | 78 City
  • Starting at: $23,070
    MPG: 35 Hwy | 21 City
  • Starting at: $26,790
    MPG: 39 Hwy | 40 City
  • Starting at: $17,230
    MPG: 42 Hwy | 27 City
  • Starting at: $32,285
    MPG: 31 Hwy | 21 City
  • Starting at: $36,470
    MPG: 39 Hwy | 40 City
  • Starting at: $23,300
    MPG: 24 Hwy | 17 City
  • Starting at: $28,640
    MPG: 19 Hwy | 13 City
  • Starting at: $28,600
    MPG: 25 Hwy | 16 City
  • Starting at: $26,675
    MPG: 40 Hwy | 44 City
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Toyota Repairs & Service in Memphis

It happens to everyone; at some point you will need auto repair service for your vehicle. For Toyota auto repair in Memphis TN, visit our service department. We provide exceptional auto service using state-of-the-art car repair equipment in our Memphis TN dealership. We are proud to offer services such as oil changes, tire rotations, wheel alignments, brakes, transmissions, fluid flushes & more.

Service Hours

  • Monday 7:00 AM - 7:00 PM
  • Tuesday 7:00 AM - 7:00 PM
  • Wednesday 7:00 AM - 7:00 PM
  • Thursday 7:00 AM - 7:00 PM
  • Friday 7:00 AM - 7:00 PM
  • Saturday 7:00 AM - 5:00 PM
  • Sunday Closed


  • Service: (888) 936-0101


Principle Toyota Dealership in Memphis

Welcome to our Memphis Toyota Dealership!

At Principle Toyota formerly Performance Toyota, we strive to achieve one goal; customer satisfaction. We do this by providing quality automobiles at affordable prices while making sure our customers are never left unsatisfied. At our Memphis Toyota dealership, we have a great staff that will be able to assist you with all of your car buying needs, whether it is locating the right vehicle, obtaining financing, or anything in-between. If you happen to be looking for a new or used Toyota vehicle, stop by and we will do whatever we can to get you into the car you have always dreamed of driving. Our Memphis Toyota dealer is proud to serve Olive Branch & Cordova.

At Principle Toyota, our goal is to make your next car-buying experience a positive one. That means helping you every step of the way. When you visit our new Toyota dealership in Memphis TN, you'll find all of the popular 2015 Toyota models like the Camry, Corolla, RAV4, Highlander and Tundra - all ready to show you exactly what they're made of, via a quick test drive. Of course, if you have any questions about the rave-worthy features found in current or previous model years beforehand, you're always welcome to contact us during regular business hours.

Want or need less of a commitment? Principle Toyota of Memphis has a dynamic collection of hand-picked used cars in Memphis as well.  Also perfect for taking to the roads of around the greater Memphis TN area, they look like new. They even drive like new.  Really, the only non-new thing about them is their highly-approachable pricing.

Toyota Financing (Loans & Leases), Service, Repairs & Parts in Memphis


Most new and used car buyers require auto financing to purchase a vehicle. Unlike most Toyota and used car dealerships, Principle Toyota, however, fights hard to get each and every one of our customers the rates they need to transform their new or used car dream into a reality.

And, while they're busy crunching numbers and negotiating with banks, the Principle Toyota's Finance team still takes the time to deliver paramount service. They may be a team of numbers people, but each of them is a people person too.

New models, used cars, and auto financing are only part of the equation here at Principle Toyota in Memphis.  To ensure optimal long-term vehicle operations, we also offer a stellar assortment of Toyota parts in Memphis. Not to mention premium Toyota service and auto repairs for those drivers who don't feel like doing it themselves.

Principle Toyota encourages you to browse our site to learn more about our new and used Toyota vehicles, parts and service. If you're ready to take a test drive, simply stop in and see us in person at 7370 Winchester Rd. Memphis TN, Tennessee during regular business hours. We're happy to get you behind the wheel.

New 2016 & 2015 Toyota Line-Up

Land Cruiser | Venza | 4Runner | Avalon | Camry | Camry Hybrid | Corolla | FJ Cruiser | Highlander | Highlander Hybrid | Prius Hybrid |

Prius Plug-In | Prius C | Prius V | RAV4 | Sequoia | Sienna | Tacoma | Tundra | Yaris | | |

Visit Us At: 7370 Winchester Rd in Memphis, TN

* ADVERTISED PRICE excludes tax, tag, registration, title, $499.50 dealer document preparation charge and dealer installed accessories.  All discounted prices include all dealer discounts and all Manufacturer Rebates, if applicable.  Manufacturer rebates may include Toyota Financial Services subvention cash and require financing through Toyota Financial Services with approved credit.  Not all buyers will qualify.  Non Subvention cash Manufacturer Rebates cannot be combined with any special APR's that are offered.  All prices CAN BE COMBINED with Toyota Financial Services College Graduate or Active Duty Military rebate on applicable vehicles when buyer meets eligibility requirements.  Two programs are exclusive of each other and cannot be combined.  See dealer for complete details.

While every reasonable effort is made to ensure the accuracy of this information, the dealership nor Dealer.com is responsible for any errors or omissions contained on these pages.  It is the customer's sole responsibility to verify the accuracy of the prices, options, equipment, and overall condition of the vehicle.  Please verify any information in question with PRINCIPLE TOYOTA SCION.

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