• Toyota
  • Scion

7370 Winchester Road
Directions Memphis, TN 38125

  • Sales: (877) 217-4003
  • Service: (888) 936-0101
  • Parts: (855) 215-4497


Model Lineup

  • 86
  • Corolla iM
  • Prius c
  • Yaris
  • Prius
  • Prius Prime
  • 4Runner
  • C-HR
  • Land Cruiser
  • Sequoia
  • Highlander
  • Highlander Hybrid
  • RAV4
  • RAV4 Hybrid
  • Avalon
  • Avalon Hybrid
  • Camry
  • Camry Hybrid
  • Corolla
  • Yaris iA
  • Mirai
  • Tundra
  • Tacoma
  • Sienna
  • Prius v
  • Starting at: $26,255
    MPG: 32 Hwy | 21 City
  • Starting at: $18,850
    MPG: 36 Hwy | 27 City
  • Starting at: $20,630
    MPG: 43 Hwy | 48 City
  • Starting at: $15,635
    MPG: 36 Hwy | 30 City
  • Starting at: $23,475
    MPG: 53 Hwy | 54 City
  • Starting at: $27,100
  • Starting at: $34,410
    MPG: 21 Hwy | 17 City
  • Starting at: $22,500
    MPG: 31 Hwy | 27 City
  • Starting at: $83,665
    MPG: 18 Hwy | 13 City
  • Starting at: $0
    MPG: 17 Hwy | 13 City
  • Starting at: $30,630
    MPG: 27 Hwy | 19 City
  • Starting at: $36,270
    MPG: 28 Hwy | 29 City
  • Starting at: $24,410
    MPG: 30 Hwy | 22 City
  • Starting at: $27,910
    MPG: 30 Hwy | 34 City
  • Starting at: $33,500
    MPG: 30 Hwy | 21 City
  • Starting at: $37,500
    MPG: 39 Hwy | 40 City
  • Starting at: $23,495
    MPG: 41 Hwy | 22 City
  • Starting at: $27,800
    MPG: 53 Hwy | 44 City
  • Starting at: $18,500
    MPG: 40 Hwy | 27 City
  • Starting at: $15,950
    MPG: 40 Hwy | 30 City
  • Starting at: $57,500
  • Starting at: $30,120
    MPG: 19 Hwy | 13 City
  • Starting at: $24,120
    MPG: 24 Hwy | 17 City
  • Starting at: $29,750
    MPG: 27 Hwy | 18 City
  • Starting at: $26,675
    MPG: 39 Hwy | 43 City

Toyota Repairs & Service in Memphis

It happens to everyone; at some point you will need auto repair service for your vehicle. For Toyota auto repair in Memphis TN, visit our service department. We provide exceptional auto service using state-of-the-art car repair equipment in our Memphis TN dealership. We are proud to offer services such as oil changes, tire rotations, wheel alignments, brakes, transmissions, fluid flushes & more.


Service Hours

  • Monday 7:00 AM - 7:00 PM
  • Tuesday 7:00 AM - 7:00 PM
  • Wednesday 7:00 AM - 7:00 PM
  • Thursday 7:00 AM - 7:00 PM
  • Friday 7:00 AM - 7:00 PM
  • Saturday 7:00 AM - 5:00 PM
  • Sunday Closed


  • Service: (888) 936-0101

Welcome to Principle Toyota

Principle Toyota Dealership in Memphis

Welcome to our Memphis Toyota Dealership!

At Principle Toyota formerly Performance Toyota, we strive to achieve one goal; customer satisfaction. We do this by providing quality automobiles at affordable prices while making sure our customers are never left unsatisfied. At our Memphis Toyota dealership, we have a great staff that will be able to assist you with all of your car buying needs, whether it is locating the right vehicle, obtaining financing, or anything in-between. If you happen to be looking for a new or used Toyota vehicle, stop by and we will do whatever we can to get you into the car you have always dreamed of driving. Our Memphis Toyota dealer is proud to serve Olive Branch & Cordova.

At Principle Toyota, our goal is to make your next car-buying experience a positive one. That means helping you every step of the way. When you visit our new Toyota dealership in Memphis TN, you'll find all of the popular 2017 Toyota models like the Camry, Corolla, RAV4, Highlander and Tundra - all ready to show you exactly what they're made of, via a quick test drive. Of course, if you have any questions about the rave-worthy features found in current or previous model years beforehand, you're always welcome to contact us during regular business hours.

Want or need less of a commitment? Principle Toyota of Memphis has a dynamic collection of hand-picked used cars in Memphis as well.  Also perfect for taking to the roads of around the greater Memphis TN area, they look like new. They even drive like new.  Really, the only non-new thing about them is their highly-approachable pricing.

Toyota Financing (Loans & Leases), Service, Repairs & Parts in Memphis

Most new and used car buyers require auto financing to purchase a vehicle.  Principle Toyota will use every available resource to provide you, our customer, the best possible financial solution in order for you to drive away in the new car of your choice.

And, while they're busy crunching numbers and negotiating with banks, the Principle Toyota's Finance team still takes the time to deliver paramount service. They may be a team of numbers people, but each of them is a people person too.

New models, used cars, and auto financing are only part of the equation here at Principle Toyota in Memphis.  To ensure optimal long-term vehicle operations, we also offer a stellar assortment of Toyota parts in Memphis. Not to mention premium Toyota service and auto repairs for those drivers who don't feel like doing it themselves.

Principle Toyota encourages you to browse our site to learn more about our new and used Toyota vehicles, parts and service. If you're ready to take a test drive, simply stop in and see us in person at 7370 Winchester Road, Memphis, TN 38125, during regular business hours. We're happy to get you behind the wheel.

New 2016 Toyota Line-Up:

Visit Us At:  7370 Winchester Road, Memphis, TN 38125

* ADVERTISED PRICE excludes tax, tag, registration, title, $499.50 dealer document preparation charge and dealer installed accessories.  All discounted prices include all dealer discounts and all Manufacturer Rebates, if applicable.  Manufacturer rebates may include Toyota Financial Services subvention cash and require financing through Toyota Financial Services with approved credit.  Not all buyers will qualify.  Non Subvention cash Manufacturer Rebates cannot be combined with any special APR's that are offered.  All prices CAN BE COMBINED with Toyota Financial Services College Graduate or Active Duty Military rebate on applicable vehicles when buyer meets eligibility requirements.  Two programs are exclusive of each other and cannot be combined.  See dealer for complete details.

While every reasonable effort is made to ensure the accuracy of this information, the dealership nor Dealer.com is responsible for any errors or omissions contained on these pages.  It is the customer's sole responsibility to verify the accuracy of the prices, options, equipment, and overall condition of the vehicle.  Please verify any information in question with PRINCIPLE TOYOTA SCION.


Here at Principle Toyota, We're Home to New & Used Cars, Parts & Service, and Financing in Memphis

Those in search of a new Toyota vehicle in Memphis, Olive Branch MS, Collierville and Bartlett don't need to look any further. Here at our dealership, we have a wide selection of vehicles to choose from, and a team of specialists who have the knowledge and expertise to assist you throughout your car buying experience.

Of course, we don't limit ourselves to new and used car sales. You can also find auto finance options, car service, auto repair, and access to parts and accessories you need for your vehicle.

The first thing you'll notice when you step into the Principle Toyota showroom is an amazing selection of new Toyota models to choose from, including the Toyota Camry, Corolla, RAV4, Avalon and Sienna. We carry a wide range of models that make cruising Memphis, Olive Branch MS, Collierville and Bartlett a more enjoyable experience, and a test drive is never more than an inquiry away, meaning you can learn more about any more you're interested in with ease.

If a new Toyota isn't what you had in mind, then why not take a look at our wide variety of used vehicles? Every one of them a gem, a complex story of previous ownership, with personality emanating from every line and curve, all at very affordable prices. If you're still concerned about payments, our skilled financial team will help you secure a loan or lease that can fit nearly any budget.

Can't wait to take your new Toyota vehicle home?
Principle Toyota is ready to discuss your financial options, including lease and loan specifics


Our friendly staff is well-versed in helping drivers of all financial abilities discover the best car loan and lease options available. Whether you're a first time car-buyer, or you have years of experience under your belt, Principle Toyota can help all Olive Branch MS, Collierville and Bartlett drivers achieve the ideal auto financing options. That means you can focus on what's really important: that shiny new or pre-owned vehicle.

Once you are the proud owner of a Toyota model, Principle Toyota wants to help you keep that new car as safe, efficient, and well maintained as possible. Our factory trained staff are pleased to provide you with onsite car service and repair.  We utilize the latest automotive car care technology, and exclusively use only official Toyota parts for any vehicle repair, or upgrade.

But it isn't our diverse new and used Toyota lineup or even our many auto services that set Principle Toyota apart from the rest. It's our unequivocal commitment to the customers we serve from the Olive Branch MS, Collierville and Bartlett area. At our dealership, we don't just want you to enjoy your new Toyota Camry, Corolla, RAV4, Avalon or Sienna, we want you to enjoy the entire experience of buying it. Visit us at 7370 Winchester Road in Memphis, TN today and let us treat you right.

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